Amazon is where buying decisions happen. Unlike Google searches that often seek information, Amazon searches signal purchase intent. When shoppers type a query into Amazon, they're ready to buy. Our free Amazon keyword tool reveals these high-intent search terms so you can optimize your product listings for maximum visibility.

Amazon's A9 algorithm determines which products appear when customers search. The algorithm weighs several factors, but keyword relevance remains fundamental. Products with optimized titles, bullet points, and backend search terms consistently outperform listings that ignore keyword strategy.

Where to Use Amazon Keywords in Your Listings

Your product title carries the most weight for Amazon SEO. Include your primary keyword naturally while keeping the title readable for shoppers. Bullet points should expand on features while incorporating secondary keywords. The backend search terms field is where you add keywords that don't fit naturally into visible content.

Many sellers overlook the product description, but it's valuable real estate for keywords and conversions. A+ Content, available to brand-registered sellers, provides additional opportunities to rank for relevant terms while showcasing your brand story through enhanced images and comparison charts.

Amazon Keyword Research Strategies That Work

• Focus on buyer intent – Target keywords that indicate purchase readiness, not just browsing
• Include product attributes – Size, color, material, and use-case keywords convert well
• Research competitor listings – Analyze top-selling products to identify keyword patterns
• Use long-tail keywords – Specific phrases face less competition and attract qualified buyers