eBay hosts millions of listings competing for buyer attention. The key to standing out isn't just having a great product, but using the exact words buyers type when searching. Our free eBay keyword tool shows you these search terms so you can craft listings that appear when buyers are ready to purchase.

eBay's Cassini search engine matches buyer queries with listing titles and item specifics. Sellers who understand how Cassini works consistently outperform those who rely on guesswork. The algorithm rewards relevance, so using accurate, search-friendly keywords directly impacts your listing visibility and sell-through rate.

Optimizing eBay Titles for Maximum Visibility

Your listing title is limited to 80 characters, so every word must count. Start with the most important keywords (brand, model, key features) and avoid filler words like "wow" or "look." eBay buyers search with specific intent, so "Nike Air Max 90 White Size 10 Men's Running Shoes" outperforms "Amazing Nike Shoes Must See!!!"

Item specifics matter more than many sellers realize. Completing all relevant fields helps Cassini categorize your listing correctly and show it to the right buyers. Shoppers frequently filter by brand, size, color, and condition. If these fields are empty, your listing won't appear in filtered searches.

eBay Keyword Strategies for Sellers

• Use brand names accurately – Buyers search by brand; include the correct spelling and common abbreviations
• Include model numbers – Tech and collectible buyers often search by exact model or part number
• Add condition descriptors – New, vintage, refurbished. These terms drive targeted search traffic
• Think like a buyer – What would you search if you were looking for this exact item?